We live in a society where everyone needs everything, now.

It’s hard to get away from this as it seems to be slowly seeping into the majority of today’s culture.

Short cuts, hacks and instant results.

But therein lies the problem. Without taking the time to learn any skills, be hungry enough to build something from scratch or the tenacity to work hard for something, you’re not building a solid foundation to withstand a little stormy weather.

Photo by Nick Bondarev from Pexels

It reminds me of a story about a big lotto winner:

This guy won millions.

He was someone who’d never worked a day in his life. He’d boosted cars, exploited the country’s benefits system and scammed his way through life. He wanted everything handed to him, otherwise he took it himself.

Upon winning the lotto he got everything he wanted. Flashy cars, big house, girls, booze and drugs.

Instant gratification.

Within a few years the money was gone. He had spent it all. And without any work ethic, he went straight back to what he was doing before. No purpose, no drive, no desire to claw it all back.


Like the lottery; social media, smart phones and a rise in AI technology has seen a change in people’s attitude towards the way they make money, earn a living, and create businesses.

Some people are now making money whilst sitting in their bed, not having “worked” a day in their lives. They make money talking into their phone via YouTube videos, or posting pictures of themselves via Instagram. And now people are making money combining both, and a little extra, via OnlyFans.

Now don’t get me wrong, I’m happy for them but I raise the following concerns because I feel this culture is detrimental to those hooked onto it.

For those caught up in this instant gratification culture, it has seen the elimination of hard work and when things don’t happen straight away, they give up instead of knuckling down and working hard to learn some skills and then get the results.

Consequently, we’re seeing rising numbers of depressive people. Many more souls lost. A great many without a mission. Or there only mission to make a quick buck without having to put in the necessary work for it.

This cultural disease has left many with a warped view of work ethic, with some even looking down on those that adhere to it.

Here are a few passages from Prashanthwhose debut article for this very website can be found here.

“[On not getting up early to meditate as plannedThe rational brain convinces you that sleep is a much needed resource for your body. You can push meditation off for now. Irony is — the same brain kept you awake late into the night scrolling your Social Media feed on a loop. It could not Delay Gratification to go to sleep and wake up early to meditate.

Delayed gratification is when you embrace pain and hard work in the present for a better future. The future reward would be bigger and better in comparison to the immediate one if you would have foregone the pain.

Every time we seek gratification the brain releases small doses of Dopamine. Dopamine is also called the “seeking” or “wanting” chemical. The seeking effect causes the brain to seek more and puts us in an endless loop. The brain keeps wanting more without an end.

The human brain is an energy expensive organ. It consumes 20% of the body’s energy. To conserve energy it is always working on taking the optimal path to seeking pleasure. The easier it is to seek pleasure, the better it is for the brain as it expends lesser energy. Lesser effort, lesser energy.”

Conquering Delayed Gratification

What Prashanth has outlined here is that our brain wants things instantly too. That’s how it was designed.

And of course, there are several Million Dollar companies ready to exploit this fact.

Instant coffee, instant messaging, instant notifications.

Alexa play me this song, machine hoover my house, car drive me!

Tools, technology and teams dedicated to making our lives as easy and instant as possible.

Making our roles as human beings, almost worthless. Leaving us not really living at all.

Do not deprive yourself of the joy of seeing a project through – from its infancy to its maturity – with all its hurdles. Do not deprive yourself the satisfaction that comes from pouring all your strength and sweat – into building things from scratch.

Instead deprive yourself of having everything this instant. Deprive yourself of giving up and jumping onto the next project because the previous one threw a spanner in the works.

Your existence never came about instantly – you took 9 long months to make your journey into this world.

Remember this.


Like I said at the beginning, I am not against those who have achieved something quickly and are enjoying success.

But remember; no short cut, or hack, is worth it in the long run. It is hard work that will give you the tools to sustain your success.

In fact, it’s hard work, consistency and patience that’ll give you the tools to work smart.

You may consider your hack or shortcut to be working smarter, and in some instances it is, but you can’t avoid putting in the work. Eventually, it’ll be a necessity and when that time comes, are you going to be experienced, dedication, knowledgeable or have enough the work ethic to step up in the hour of need?

Hard work will always pay off.

Put in the necessary work early on and enjoy the fruits of your labour.

Don’t let instant gratification destroy your experience of really living and don’t let it be a substitute for delayed gratification.

If instant gratification is the new culture, then work ethic is the new counterculture.

Be part of the counterculture.

Take care,

Birth of Clarity

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Originally released via roscoe.substack.com